Information Resources, Inc. (IRI) data contains point-of-sale marketing data from grocery store purchases. These purchases are continuously tracked across all UPC-coded brand-items in all categories.
IRI data is accessible through query pages on the WRDS website, and as SAS datasets in the WRDS cloud.
- IRI home page (commercial website)
- WRDS Introduction (includes how to get an account)
- WRDS Website (to request an account or to login)
- WRDS Without Account (on public terminals in Bobst Library)